Beet.tv has an interesting article on MoneyAisle. The service is part of neoSaej, a small Boston area start-up co-founded by Ray Stata and Mukesh Chatter. Stata is best known as co-founder of Analog Devices and Chatter is founder of Nexabit, which was sold to Lucent for $1 billion.
Launched in June, MoneyAisle has gone live on TheStreet.com. Chatter says the product is going well and that the auction technology has implications for several business sectors, including retail.