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Tinder Parent Match Group Brings Safety Tools to Online Dating

DATE POSTED:January 23, 2020

Match Group (NASDAQ: MTCH), the parent company of such dating apps as Match, Tinder, Plenty of Fish, and OkCupid announced on Thursday that it has invested in and partnered with Noonlight -- a first-of-its-kind safety company that provides emergency response services and personal safety products. The technology allows users to contact emergency services and provide "highly accurate location data within the Noonlight app, without requiring a 911 phone call or the ability to talk or text." 

The company will roll out the safety features to all its dating apps, beginning with Tinder, where the service will be available beginning on Jan. 28. Match Group said the move was part of its "ongoing commitment to creating and investing in the latest technology to combat bad actors and provide users with tools to help keep them safer."

Image source: Noonlight.

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